Core Equipment

Utilized market research to understand target audience preferences and competitive landscape.

Developed the central campaign concept, positioning the table’s customizability as a key differentiator.

Crafted clear, compelling messaging that aligned with both brand values and customer needs.

Led a cross-functional team of designers to bring the creative vision to life.

Created a comprehensive deliverables checklist to streamline production and ensure consistency.

Collaborated closely with product designers and managers to align marketing with product features and launch timelines.

Scheduled and managed a detailed content calendar to coordinate rollouts across platforms.

Designed marketing collateral, including digital ads, social media assets, and other supporting design elements tailored for various channels.