Core Equipment

Designed visually compelling packaging using strategic color theory and typographic hierarchy to enhance shelf appeal.

Produced packaging for over 50 SKUs, including color boxes, hang tags, Tyvek wraps, and other formats.

Created a range of deliverables such as templates, logos, icons, and custom illustrations to support packaging needs.

Ensured packaging design aligned with brand aesthetics while clearly communicating product features and benefits.

Streamlined workflow by organizing and updating the asset library in accordance with brand guidelines.

Balanced visual impact with functional clarity to suit both in-store and outdoor retail environments.

Collaborated with cross-functional teams to ensure accuracy in dielines, materials, and production specs.