Firefly Outdoor Gear

Took over social media art direction, bringing consistency and storytelling to the brand’s online presence.

Developed motion graphics that brought animal-themed products to life with a playful, kid-friendly aesthetic.

Built out character guidelines for each product, defining distinct personalities, voices, and interactions.

Created short-form animated content that introduced characters and encouraged imagination and outdoor play.

Established a visual system and animation style guide to ensure brand consistency across all motion assets.

Crafted silent animations designed for parents to quickly and easily engage their kids with Firefly!'s animal-themed world.