Lucky Dog Training

Collaborated closely with the business owner to understand their personality, values, and vision for the brand

Translated the owner’s fun, approachable energy into a cohesive visual identity

Developed a friendly and inviting brand aesthetic tailored to appeal to dog owners seeking affordable, trustworthy care

Created custom flowing illustrations to add personality and warmth to the brand

Designed clean, hand-lettered typography to give the identity a personal, human touch

Crafted a logo system and brand elements that reflect both professionalism and playfulness

Ensured brand consistency across digital and print materials, from signage to social media graphics

Delivered a complete brand identity package including color palette, typography, illustration style, and usage guidelines