Tuscany Candle
Tuscany Candle brand is part of Empire Candle Co. A company that has produced high quality candles and wax melts in Kansas City for over 70 years. As a designer, I am expanding the digital presence and brand awareness of Tuscany Candle by creating visually compelling digital and print collateral for multi-channel marketing campaigns, including social media, promotional, advertising, and internal branding initiatives.
Halloween Product Launch
Developed concept and creative direction, aligning visuals with brand identity and seasonal themes.
Captured in-house product photos and expertly edited them using Adobe Photoshop to ensure high-quality, on-brand imagery.
Designed custom typography, adding a unique touch to the Halloween theme.
Assembled digital assets in Adobe After Effects to create an eerie graveyard scene, animating static visuals through paths, keyframes, and other visual effects.
Sourced and integrated fitting music to enhance the overall atmosphere of the project.
Crafted compelling copy that aligned with the Halloween theme and effectively communicated key product details.
Managed and scheduled content rollout across multiple channels and platforms, ensuring timely delivery and consistent messaging across all touchpoints.
